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Wine consumption is down, except for the popular whites. A revenge, after more than four centuries of domination by the reds.
By Jacques Dupont
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IRed is no longer popular. The one who accompanied the French table for so long on a daily basis, the one who gave “strength and joy”, pillar of gastronomy, seduces our throats less. Little by little, white is making its nest and nibbling away at market share. In supermarkets, the red continues to decline, and the rosés, after a strong increase in recent years, tend to stagnate. Only sales of whites are progressing. Mitterrand’s France worked with red wine, more than 80% of the volumes consumed for barely 15 to 16% white. An international anomaly. The Americans were close to 50% and the English were already winning the great Burgundy whites. Nevertheless, we could perceive the beginnings of a future change by listening to the restaurateurs…
Sebastien ORTOLA/REA FOR “LE POINT”