The richest YouTuber in the world says “no” to X (ex-Twitter) and Elon Musk


Stéphane Ficca

Hardware & gaming specialist

January 4, 2024 at 1:16 p.m.

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Mr Beast © © Mr Beast / Instagram

For MrBeast, the revenue sharing proposed by X is not profitable enough © Mr Beast / Instagram

The American videographer MrBeast is not, for the moment, willing to publish his content on X (much to the chagrin of Elon Musk).

Jimmy “MrBeast” Donaldson is a 25-year-old American videographer, who started his career on YouTube in 2012. Today, MrBeast has no less than 226 million subscribers on the Google platform, and around 800 videos to his credit . Huge potential for X according to Elon Musk. But this is not quite the opinion of the main person concerned.

MrBeast says “no” to Elon Musk

At the very end of 2023, MrBeast published his latest video, inviting his very large community (more than 25 million subscribers) on X (formerly Twitter) to watch it on YouTube. A user then suggested that the videographer publish his content directly on X, an idea quickly endorsed by Elon Musk himself.

However, the offer was immediately declined by MrBeast, visibly dissatisfied with the remuneration system put in place by Elon Musk.

My videos cost millions to make and even if they got a billion views on X, it wouldn’t fund much » replied MrBeast, while claiming to be “ ready to test things once monetization really gets going. »

Revenue sharing on X still far from being profitable

Remember that subscribers to the Premium offer from Despite his millions of subscribers, MrBeast confirms that publishing a video on X, in addition to YouTube, would not be profitable at all.

Added to this is a financial situation that is complicated to say the least at X, the platform having seen many advertisers desert in recent weeks, including Apple, Microsoft, IBM and even Disney. All of which literally caused the value of the social network to plummet!

For several months now, the Youtuber and Elon Musk have maintained a special relationship on Twitter, MrBeast not hesitating to tease the boss of the ex-Twitter. Already in May 2022, when Elon Musk was wondering about possibly dying “ in strange circumstances », the Youtuber asked him “ if this happens, can I have Twitter? ”, to which Elon Musk then replied “ OK “.

At the end of 2022, MrBeast asked Elon Musk if he could become the new CEO of Twitter, to which the latter replied: “ It is not excluded “.

Source : Fortune

X.com

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X.com

  • Remuneration for accounts generating enough engagement
  • “Super application” ambition
  • Many features

X, formerly known as Twitter, is a social media platform that has undergone a major transformation. It is now designed to be a “super app”, offering a range of services well beyond simple messaging.

X, formerly known as Twitter, is a social media platform that has undergone a major transformation. It is now designed to be a “super app”, offering a range of services well beyond simple messaging.



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