The 2022 summer sales start this Wednesday, June 22. But did you know that a new rule regarding discount labels was implemented this year? Here is what changes.
The summer sales have (finally) arrived. For many consumers this period means guilt-free pleasure and window-shopping. This year, the sales start this Wednesday, June 22 and end on July 19. The main objective of traders is to sell stocks of items that have not found a buyer, in order to accommodate new collections. Thus, for four weeks, customers will rush to find good deals and try their luck in the discount game. However, a novelty has appeared and it concerns labels. If the reference price of the item and the new price calculated according to the discount must be visible on the labels, a new rule has been put in place. Since May 28, the seller must display the lowest price he has charged for the product during the 30 days preceding the offer.
Clear, “if the merchant wants to sell a product for €90 that he sold for between €100 and €130 in the thirty days preceding the promotion, the price crossed out must be €100. The reduction displayed will therefore be 10%”details the site UFC What to choose, not 30%. This new rule aims to avoid attractive but artificial discounts. The display of these prices on the sale labels is as much valid in physical stores and on e-commerce sites.
Do sales make us happy?
This year, inflation and sluggish purchasing power could undermine summer sales. Some therefore look forward to the moment when they can acquire their new pair of sneakers or their new revolutionary hair dryer. Could this moment be the key to happiness? No, according to Mickaël Mangot, an economist specializing in behavioral economics and the economics of happiness.
“Happiness is not correlated to past acts of consumption, so, no, the sales will not contribute to your happiness“, he explains in the columns of The crossbefore continuing: “la pair of jeans or shoes that we have just bought at a bargain price will somehow boost our satisfaction the same day, then it will drop just a few days later”. So take advantage of that little dress you just bought and put away your wallet as soon as possible, at the risk of the money burning your fingers (again)!