In January, it’s time for good resolutions. There are those who plan to quit smoking, those who plan to resume a sporting activity, to start cooking or even to take time for themselves. As you will have understood, the first month of the year is that of introspection… but also that of good deals! A few days after the New Year, it’s the annual sales event: the winter sales.
That we are one lover of shopping or simply bargain lover, winter sales are always a highly anticipated moment. At the end of the year, we scrutinize the dates of their arrival so as not to miss any good deals in shopping centers, boutiques or even on the Internet. For fashion enthusiasts, the winter sales are also the perfect opportunity to shop for the gems of the season that you missed or couldn’t afford before. It’s also a good time to replenish your stock of wardrobe basics at a lower cost. For example, this is the ideal time to buy a coat, a down jacket, a scarf or even boots to spend the season in style ! Better yet, some are anticipating the return of good weather by already shopping for their spring and summer outfits.
In short, it is the winter event not to be missed and every year when January approaches, the same questions come up again and again: when do winter sales start ? When is the best time to go on sale? Don’t panic, here are the answers to all your questions so you don’t miss anything about the 2024 winter sales!
Start of winter sales 2024: when do the next January sales start in France on the Internet and in stores?
Dear fashionistas from France and Navarre, you may be wondering what are the start dates of the winter sales? This is a question that is very important, especially for those who rush to stores and shopping centers in the first weeks to find the best deals. So for all those who, as the new year approaches, are wondering “when do the 2024 winter sales start?” You are in the right place !
According to the decree of May 27, 2019 of the Commercial Code setting the start dates and times of the sales as well as their duration, the winter sales must begin on second Wednesday of January at 8 a.m.. And this, whether on merchant websites or in stores. “This date is brought forward to the first Wednesday of the month of January when the second Wednesday occurs after the 12th of the month”, we can read on the website of the public service for the diffusion of law Légifrance. In most regions, they will begin on Wednesday January 10, 2024. The official dates must be confirmed soon via a government decree.
When are the next winter sales coming in Moselle, Vosges or even in the DROM-COM?
In the overseas territories as in certain departments of the Grand Est, the end date of the winter sales is different. Here are the departments where the date of the 2024 winter sales differs:
- Meurthe-et-Moselle, Meuse, Moselle and Vosges: from Tuesday January 2
- Guyana: from Wednesday January 3
- Guadeloupe, Martinique: from Saturday January 6
- Saint-Pierre and Miquelon: from Wednesday January 17
- Reunion: from Saturday September 7
- Saint-Barthélemy and Saint-Martin: from Saturday May 4
End of winter sales 2024: until when?
The Commercial Code sets the duration of sales at four weeks. Thus, the 2024 winter sales should end on Tuesday February 6, 2024.
In the French Overseas Territories and certain mainland departments, the reduction period does not take place at the same time, but they also last four weeks.
Last day of winter sales 2023: when did the last winter sales end?
In 2023, sales extended from Wednesday January 11 to Tuesday February 7, 2023 in the majority of metropolitan departments, Martinique (972), Guyana (973) and Mayotte (976). This year, the dates should therefore be roughly similar.
What are the rules governing sales?
While this was not necessarily the case before 2018, sales are a very strictly supervised commercial operation over there “Pact law”. According to the Ministry of the Economy, promotions offered by brands must meet three criteria. They must be accompanied or preceded by advertising that mentions start and end dates of the commercial transaction. The products must be sold at a price lower than the original price. This is why merchants are required to indicate, on each sale item, the reference price crossed out, the new reduced price as well as the reduction percentage applied. Additionally, the distinction between sale items and non-sale items must be clear to customers.
Last characteristic which is very important for fashionistas wishing to acquire pieces at the top of the latest fashion trends, the products on sale must have been offered for sale and paid for since at least one month when the sales start ! This is why it is impossible for stores to restock or renew stock a few days before or during a sales period.
When is the best time to go on sale?
In terms of sales, there are two schools among fashion enthusiasts. There are those who camp out in front of stores and shopping centers from the first day in the hope of buying THE piece they’ve been dreaming of for a few weeks, then there are those who wait until the last weeks when the discounts are maximum. There is no right or wrong method, in both cases, you are (almost) certain to find what you are looking for.
Obviously, those who go to the sales in the first week will have a wider choice of models and sizes, but with lower reduction rates. This is the ideal technique for buy at a lower cost the favorite piece we fell for several weeks ago. It is possible to wait for the third markdown which starts during the third week of sales, so around January 24 this year for most regions, but it is riskier. Better prices, but fewer choices.
Calendar and duration of the sales: when does the last markdown of the winter sales take place in January 2024?
For those who wait until the last minute to get good deals, you are impatiently waiting for the third markdown! This year, the third markdown begins from Tuesday January 23 and Wednesday January 24, 2024 in most regions (except for overseas territories and certain regions of the Grand Est). The reductions are much greater, however, it is not guaranteed that the it-pieces that caught our eye are still available in your size.
Whether you are part of the team who got up very early on January 10 or rather those who waited until the last moment, before your shopping session, go take a look in store or online to find what you like and waste less time D-day ! On the internet, it is possible to prepare your basket but be careful, the items are not always blocked in your basket at the time of official sale! First come, first served !
Summer promotion: what are the dates of the next 2024 summer sales?
According to the decree of May 27, 2019 of the Commercial Code, summer sales begin on the last Wednesday of June at 8 a.m. This date is brought forward to the penultimate Wednesday of the month of June when the last Wednesday occurs after the 28th of the month. Thus, the next summer sales 2024 should extend from Wednesday June 26 to Tuesday July 23, 2024 in mainland France.