More and more celebrities are entering the sex toy industry. After Lily Allen or Dakota Johnson, Cara Delevingne's turn to get involved in the female pleasure market.
What do Cara Delevingne, Dakota Johnson, Lily Allen and Gwyneth Paltrow have in common – aside from the fact that they're all famous? All of them have embarked on the sex toy industry!
On October 22, Lily Allen unveiled her sex toy, created in collaboration with the Womanizer brand, a pioneer in clitoral stimulation. “I masturbate. And you ? " chanted the star, also named “head of the liberation” of the company, in a campaign called #IMasurbate. Recently, it is the actress and model Cara Delevingne who in turn announced to embark on this sector by becoming a creative advisor and investor of Lora DiCarlo, a start-up centered around female pleasure. The company, awarded at the Consumer Electronics Show (CES) in Las Vegas in the Sextech category, develops sexual technologies for women, in order to “Destigmatize the taboos surrounding sexual health and well-being in today's society”, in the words of its founder Lora Haddock DiCarlo.
Breaking the taboo of female masturbation
Like Womanizer, Lora DiCarlo intends to want to break the taboos that still surround female pleasure, and therefore female masturbation. The brand's naughty accessories have indeed been designed to teach women to know their bodies better. Among the most innovative products: Onda, which reproduces the caress of a finger on the G-spot, Filare, which imitates the movement of the tongue on the clitoris, or Carezza, which simulates the tapping of a finger on it . Cara Delevingne, who was already using Lora DiCarlo products, will now actively participate in their development. “She represents, in large part, everything I stand for: female-led, female-centric and inclusive fun, enthuses the model. I can't wait to step into this role of co-owner and contribute to the creative process with Lora and her team. "
A few days earlier, Dakota Johnson also became the new face of the Maude sexual wellness brand, known for her sophisticated, sculptural-looking toys. The interpreter of Anastasia in the saga Fifty Shades of Gray joins the company as an investor and artistic director. "Sexual well-being is 'self-care' ", Explains the actress in the columns of Vogue. It is also the credo of Goop, the brand of Gwyneth Paltrow, well-being guru. After the yoni eggs, or the “vagina scent” candle, the site sells many sex toys. "This once taboo sector is becoming a sub-domain of self-care, this societal trend which aims at more well-being in a global way », Confirmed Lucille Gauthier-Braud, trend hunter for the Peclers style office, to Grazia.
The sex toy industry, a lucrative business
By advocating sexual well-being and self-love, celebrities are undoubtedly helping to break the taboo of “guilty” pleasure. But let's not forget the financial aspect. The global sex toy market size was valued at $ 26.6 billion in 2019, and forecasts point to growth at an annual rate of 5.3% from 2020 to 2027, according to Grand View Research, an American company specializing in research reports. And the confinement has boosted sales of sex toys. The French brand Passage du Désir recorded a + 100% boom in its sales, “with a clear preference for high-end and high-tech products, and sex toys featuring major technological innovations such as contactless (Womanizer, Sona de Lelo), ”she said in a statement. Last September, the research institute Juniper Research published a study that predicts a bright future for connected sex toys. This sector saw an increase of 87% in 2020. According to the researchers, more than 36 million connected devices in this category could be sold by the end of the year, against 19 million last year. If the confinement has harmed many industries, the sex toy market does not seem to be experiencing the crisis. Now or never to invest for your own pleasure.
- Buy the Womanizer Liberty by Lily Allen Stimulator