Beneath his reserved exterior, Dane Jasper Toron has had a smooth career in fashion. After studying men’s ready-to-wear at Ravensbourne University in London, he worked in the studios of Mulberry, Tom Ford and Brioni. Above all, he was one of Riccardo Tisci’s assistants, four years at Givenchy and four years at Burberry. “ It’s here, says the forty-year-old, that I learned to cultivate the power of print, the strength of image, sensuality and drama”, term he likes.
Last year, however, he decided to abandon the big houses to found a men’s brand in his name, entirely focused on silk, treated in pajama-style sets, jackets, shorts or squares. “After the pandemic, the number of collections to produce was increasingly crazy. I understood that this infernal pace and this enormous machinery were gradually distancing me from the pure beauty of creative research. I started my label as an antidote. »
Raised in Copenhagen by schoolteacher parents, the designer never stopped drawing and made comfort a key word. He cuts his clothes wide and makes the fabric float in a romantic movement. The dominant black, white and blue is spiced up by its bold graphics: stripes, diamonds, flowers or… Greek gods. “I like to believe that there are flamboyant men in this world,” explains Jasper Toron, who has his Como silk pieces made in the United Kingdom.
In his universe, references to ancient sculptures, neoclassical architecture, English porcelain, the nonchalance of the painter Julian Schnabel, known for showing up in pajamas during openings, or the refinement of the playwright Noël Coward and his taste collide. immoderate for dressing gowns. Determined to do things at his own pace, Toron prefers to free himself from producing two collections per year and plans to sell his work, in addition to his website, in a handful of chic hotels.