James Cameron explains the decline of 3D after “Avatar” and hopes that the technology will find a second wind thanks to “Avatar: the way of water”.
In 2009, Avatar caused a boom in 3D cinema, but this technology was practically forgotten a few years later.
As reported by the Espinof site, for James Cameron, the reason is simple: it is the fault of the studios wanting to save money. The director now hopes that the long-awaited second part of his saga, Avatar: the way of the water, will lead to a resurgence of the technique.
In an interview with the New York Times on the occasion of the imminent release of the sequel to the highest-grossing film of all time, the director of Titanic spoke about the subject and the evolution of 3D.
I think the studios have ruined everything. Just to save 20% on the cost of 3D creation, they decided to go with 3D post-conversion, which takes it out of the hands of the filmmaker on set and puts it through a post-production process that s turned against them. I think the new Avatar movie will rekindle interest in native 3D, which I personally think is the right way to go. I say do it in 3D or don’t do it, but don’t try to put it on as an afterthought to get extra input.
It is true that after the first opus, of which 3D was one of the great strengths, the films using the technology and integrating it “after the fact” followed one another and many were criticized for not being up to it. expectations of the public, who then became less and less interested in this technology.
As Zoe Saldana, also interviewed by the New York Times, points out, “not all directors are like James and have his level of commitment. It’s the difference between a project that’s just a blockbuster and something really special.”
Avatar: Will the way of the water bring 3D up to date? Answer on December 14th in your nearest cinema! In the meantime, (re)discover the teaser of the long-awaited film: