According to the American press, the Super Bowl 2024 ranks second in the history of American television, behind the broadcast of images of Apollo 11 which was seen by 125 to 150 million people, at a time when the audience measurement was obviously less precise than today.
The game between the San Francisco 49ers and the Kansas City Chiefs broadcast on CBS attracted 120.3 million viewers according to Nielsen figures. Moreover,
2.3 million viewers watched the Spanish-language broadcast on Univision, and 1.2 million watched the children’s broadcast on Nickelodeon and Nick-at-Nite. Audience estimates also take into account digital (DTVR) and out-of-home viewership, as well as viewership through MVPD/vMVPD, Paramount+, and the digital properties of CBS Sports, Univision, and the NFL, including including NFL+. One reason for the increase seen this year may be the change in counting. Nielsen began including out-of-home viewers in its ratings in 2020, but only in limited markets. This measure was extended to all fifty American states starting this year.
Nielsen also reported that a record 202.4 million people watched at least part of the game across all networks, an increase of 10% from last year (183.6 million). .
On the advertising side, it’s also a hit for the Super Bowl: Sunday evening, during the final in Las Vegas, the price of the advertising spot reached 7 million dollars per 30 seconds, like last year. Overall, brands have spent $650 million on advertising, according to the Dentsu agency.
Taylor Swift effect or not, the NFL final shows that linear television still knows how to capture the public, but that the score reached this Sunday will reinforce the interest of streamers in the most popular sporting competitions.