To listen ” Balls on the table “(Produced by Binge Audio) on Spotify,” Emotions “(From Louie Media studio) on Deezer, or” What girl? »(New listenings) on Apple Podcasts? Fans of native podcasts, still more numerous (33% of French people listen to it, according to a study by the CSA institute), are now used to switching from one streaming platform to another to satisfy their appetite for sound content.
From November 15, however, their way of doing things could well change. On that date, almost all of the productions from the studios represented within the PIA, the union of independent audio producers, will be accessible on the French audio content platform Sybel. Under a partnership that should be announced Thursday, October 14 during the Paris Podcast Festival, it will soon no longer be necessary to change the aggregator to enjoy adaptation of The disappearance of Stéphanie Mailer, by Joël Dicker (a Sybel and Showtime co-production) before continuing with an episode of ” Transfer »(Slate audio).
“Unique model worldwide”
“This is the first agreement of this kind in France, and a unique model worldwide”, welcomes Virginie Maire, co-founder and president of Sybel. For the first time in fact, creators will share with the platform that hosts them the value that the content has created. In practice, this means that, consumed within the paid universe of Sybel, the podcasts will be remunerated in proportion to the number of listenings they have generated; listened to free of charge, they will be allocated the totality of the advertising revenues that they will have generated. “We have always displayed, and proven, our desire to finance creation”, recalls Virginie Maire.
“This agreement makes it possible to lay down principles which go in the right direction”, rejoices Joël Ronez, founder of Binge Audio and president of PIA. The arrangement found also provides for investment obligations in independent production and original French creation – the amounts remain to be defined. Enough to outline the contours of a future ecosystem “Fair, virtuous, and respectful of rights”, which the global streaming platforms are however still far from adhering. If they have enabled podcasts to conquer the public, they continue to challenge the principle of remuneration for content, and impose asphyxiating conditions on players in the sector – exclusivity clauses, contempt for rights holders, excessive capture of ownership. intellectual, etc.
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