A tsunami. The documentary dedicated to Taylor Swift concerts, The Eras Tour, screened from Friday October 13 in 8,500 cinemas in around a hundred countries, is already shaping up to be one of the most dizzying successes of AMC, the largest exhibitor on the planet. More than a week before its release, the mark of 100 million dollars (94.2 million euros) in global revenue from ticket pre-sales was crossed. This feature film should restore color to the film industry across the Atlantic, convalescing after the Covid-19 pandemic and hampered by the screenwriters’ strike, which has just ended, and that of actors, which continues. This documentary will allow all fans of the artist to see her, especially those who cannot afford a concert ticket, sold at an astronomical price (700 dollars minimum).
Formidable businesswoman – her fortune is estimated by Forbes at $740 million – the 33-year-old singer should receive, according to the Billboard website, 57% of the price of tickets sold by AMC. And this documentary which, affirms the information site Puckcost between $10 million and $20 million could become one of the biggest blockbusters of the fall.
The specialist firm Exhibitor Relations expects it to exceed $100 million in revenue in its first weekend of operation. And it could reach a good billion dollars at the end of the star’s 146-date world tour, at the end of 2024. This notice of bad weather somewhat worries Hollywood competitors, since the American release of The Exorcist. Devotionby David Gordon Green, was for example brought forward by one week, to October 6.
Support for Joe Biden
On stage and in the cinema, the star seems to incidentally feverish the entire American economy. At the beginning of September, the Chairman of the Fed (Federal Reserve), John Williams, recognized that the“Taylor Swift effect”as it is called, has stimulated the American economy in recent months. “There is definitely a Taylor Swift effect on consumer spending, because people spent on the concert, the hotel, all of that was a big phenomenon”, he noted. Quoted by AFP, economist Maria Psyllou, from the British University of Birmingham, estimates that the star’s six concerts in Los Angeles in August enriched the GDP of this county by 320 million dollars…
Economic effect, but also political. For the Democratic governor of California, Gavin Newsom, the singer of Cruel Summer and of Blank Spacewho has shown his support for Joe Biden since 2020, will have an impact on the presidential election.
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