The thriving video game industry carries Sweden

The sector’s revenues are exploding. Exports are becoming one of the major pillars of the economy.


Avalanche Studios Group is doing well. The video game publisher, who became known in particular by Just Cause, The hunter Where Mad Max in collaboration with Warner, occupies the top four floors of a building in Södermalm, the trendy district in central Stockholm. The interior, which looks more like a lounge bar than an office suite, is rather empty, and the challenge today is to get 550 employees, almost all working from home, to collaborate, some of whom are based in Liverpool or New York.

But CEO Pim Holfve remains optimistic: “Last month alone, we brought together 2 million players, our turnover has increased from 65 to 80 million euros this year, and we are constantly hiring new people.” Which is not without difficulty: With 70 video game studios, Stockholm is saturated, he continues. French Ubisoft just arrived; across the street you have the American giant Electronic Arts; at the bottom it’s Paradox …

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