The Turks want to stir up the market with Togg


Pininfarina designed the Smart Device study by the Turkish manufacturer Togg.

Togg

published

At CES 2022, Togg is showing an electric sedan as a study. The market launch of the first production model was postponed.

Name me a Turkish car manufacturer. Most people would probably get stuck with this quiz question, because not everyone is familiar with such less glamorous names as Devrim or Tüvasaş – and the manufacturers are no longer in business. But wait, a new Turkish car brand has been making a name for itself for some time now: Togg, short for “Türkiye’nin Otomobili Girişim Grubu”. The company, which was founded in 2018 as a joint venture between several major Turkish corporations, does not just want to be a car manufacturer, but to be understood as a technology provider. Togg wants to take battery production for its electric cars into its own hands together with a partner and also establish itself as a supplier of battery and energy storage systems in the non-automotive sector.

Ambitious plans

Togg boss Gürrcan Karakas’ plans are ambitious. In just over a year, the first production vehicle should come onto the market. By 2030, the Turks want to have produced one million electric cars in five different segments that share the “Smart Life” platform. And the vehicles are to be sold internationally: Togg Europe, based in Stuttgart, has already been founded – and sales in Germany are to take place from there. Other European countries are to follow, but which and when is still unknown.

The production version of an SUV has already been presented - it will come with two battery sizes and with rear-wheel or all-wheel drive.

The production version of an SUV has already been presented – it will come with two battery sizes and with rear-wheel or all-wheel drive.

Togg

To back up those ambitions, Togg unveiled a concept car called the Smart Device at CES in Las Vegas. The electric sedan is based on the same modular platform on which the series models are planned – a completely specially developed kit, as the manufacturer emphasizes. The hatchback limousine was designed by the Italian specialist Pininfarina, and the study shares the design language with the production SUV already presented. As a special treat, the concept car has doors that open in opposite directions, and there is no B-pillar.

A square steering wheel

The interior is also very similar to that of the SUV. In both models, a display landscape runs across the cockpit, as is already known from the Chinese manufacturer Bayton. There is also another screen in the center console. The round steering wheel was replaced by a square model in the study. Four individual seats with integrated seat belts and headrests create a high-quality impression.

The concept car shown in Las Vegas has doors that open in opposite directions and does without B-pillars.

The concept car shown in Las Vegas has doors that open in opposite directions and does without B-pillars.

Togg

Chic details: the play of light in the grille is an eye-catcher, the logo on the front hood is illuminated.

Chic details: the play of light in the grille is an eye-catcher, the logo on the front hood is illuminated.

Togg

A display landscape stretches across the cockpit.  There is also another screen in the center console.

A display landscape stretches across the cockpit. There is also another screen in the center console.

Togg

The manufacturer does not provide any information about the drive for the smart device. Since the study shares the platform with the SUV, the sedan could also come with either a 147 kW (200 PS) rear-wheel drive or an all-wheel drive with 297 kW (404 PS). The SUV will be offered with two battery sizes, the ranges should be between 300 and around 500 kilometers. In addition, the manufacturer promises an 80 percent charge on a fast charger in half an hour.

It is not yet clear when the first Togg model will be available. The Turkish company originally aimed for a market launch at the end of 2022, but this date has been pushed back to sometime in 2023.

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