Volkswagen has developed two IDs. Unique buzzes inspired by the series Obi-Wan Kenobi.
However, there is no need to rush to the nearest dealership: these are two unique showcars.
The ID.Buzz in Obi-Wan Kenobi mode
Volkswagen is very proud to announce a first collaboration between in-house designers and Lucasfilm for the development of two ID.Buzz models inspired by the series Obi-Wan Kenobi. These are the ID models. buzz” Light Side Edition ” and ” Dark Side Edition of course representing both sides of the Force. Remember that actor Ewan McGregor is the new Volkswagen brand ambassador and, of course, the headliner of the new series broadcast on Disney +.
Thus, by means of special adhesive films affixed to the sides of the ID models. Buzz, the designers of the project were able to customize the electric vehicle from Volkswagen, one in the colors of Obi-Wan Kenobi and the other in those of Darth Vader. For the manufacturer, it is ” favor a brand positioning even more focused on experiences rich in emotions and further strengthen its global electrification strategy “.
The launch of the advertising campaign Obi-Wan Kenobi began with the broadcast of a specific advertising spot, designed in collaboration with Lucasfilm and the company Industrial Light & Magic, and featuring the ID. Buzz as well as well-known characters from the universe of Star Wars.
On the same subject :
Volkswagen ID.5 driver aids score perfect in Euro NCAP test
Source : Pocket Link
3