The more cans are sold worldwide, the more money Red Bull spends on sponsorship. The result: the sports world of the cops is getting bigger and bigger…
Ice hockey and motorsport – that was always the great passion of the late Didi Mateschitz. As early as 1987, shortly after the company was founded, he helped the Salzburg EC financially. In 2000, Red Bull completely took over the ice hockey club in the city of Mozart. It was the beginning of a completely new kind of sponsorship. With Red Bull, Didi Mateschitz never wanted to be “just” a sponsor of teams that donate a lot of money but cannot make decisions. He wanted to be in control. That’s how it went in Formula 1. In 1995, it was supported first by Sauber and then by Arrows in the early 2000s. In 2005, however, Red Bull took over the struggling Jaguar racing team and finally had its own team. The greatest sporting triumph followed five years later: Sebastian Vettel was crowned Formula 1 champion, Red Bull won the constructors’ title – ahead of Mc-Laren, Ferrari and Mercedes. A milestone.Red Bull hesitated for a long time before entering footballRed Bull and football? Mateschitz didn’t want to know anything about that for a long time. The turnaround came in 2005, Red Bull Salzburg was born. A lot of money was spent before the factory started to run, and there was a financial plus left. As long as the profits from the sale of Red Bull are flowing, that’s no problem: because a third of the entire turnover goes into marketing! And this calculation worked: in 2004 two billion cans were sold worldwide, in 2012 it was already 5.23. And the corona pandemic of all things gave Mateschitz a new record. In 2020 Red Bull sold 7.9 billion cans, in the previous year even 9.8 – sales totaled around 7.8 billion euros. Red Bull is omnipresent worldwide, the sports world is getting bigger and bigger. In particular, the sponsoring of individual athletes has recently increased rapidly. Whether in cycling, skiing, rugby, skateboarding or e-sports – only the best in the industry are suitable for the Austrian company. The goals are always clear: success at the highest level.By the way: the first Red Bull athlete was signed in 1989: a Formula 1 driver named Gerhard Berger…
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