Google has provided the YouTube TV app with a new animated (and sounded) splash screen. The goal is to make it recognizable and memorable, much like Netflix’s.
YouTube is one of Google’s flagship services. The Mountain View company continues to make changes. For the better, when it comes to hunting down charlatans with credibility stickers, for example. If you have a smart TV and have recently updated YouTube TV, you may have noticed a change in the logo for the video-sharing app: it animates when it starts. A chime that switches to the sound design of another well-known streaming platform.
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Although recognizable among a thousand, YouTube logo was static. It therefore had no distinctive sound. Andrew Lebov, designer in the artistic department of YouTube, discusses in detail the design of the new splash screen of the application, and the sound creation in particular. He states on the company’s blog that “the initial idea behind the intro sound was tohave something lively, attractive and easily recognizableso that as soon as you hear it — even away from your TV or device — you know something is about to appear on YouTube.”
With its new visual and sound design, YouTube wants to be instantly recognizable
But what exactly is YouTube trying to communicate? To achieve its ends, Google called on Antfood, a company specializing in sound design. Through their collaboration, they managed to determine that the new jingle should be memorable, identifiable and quite flexible to be used on any type of device in different contexts. The result of their common reflection and their work gave the following chime.
The other particularity of this new version of YouTube is that comments for a video are now visible, if viewers so desire. As in YouTube on the web, they appear on the right side of the interface. The company is still in testing phase, because everyone does not necessarily have a wireless keyboard connected to their television. It is therefore not certain that this initiative will be well received by users, or even that it will be useful to them.
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