The AmCham – Bain & Company barometer published on Wednesday indicates that the measures taken during the crisis by Emmanuel Macron were very favorably perceived across the Atlantic.
- 74% : This is the proportion of American investors who foresee a favorable economic context in France for the years to come. A result “better than during the peak observed on the occasion of the election of Emmanuel Macron in 2017”, underlines the Amcham* barometer published this Wednesday morning. This optimism can also be seen in the prospects for job creation: one in two investors anticipates an increase in their workforce (i.e. 24 points better than in 2020). It must be said that 59% of American companies believe that they have already returned to their level of activity in 2019. As a result, more than half of managers believe that the crisis will have no impact on their investments in France in the medium term.
- 64% : This is the share of investors based in France who think that their parent company has a good, even excellent, perception of the country. This result is “at the highest
for the past five years,” notes Bain & Company. crisis management and “the government’s pro-business measures” explain this positive perception. The overwhelming majority of American companies (81%) believe that the state support measures have been at least as competitive as those of other European countries and 37% even perceive them as more competitive.
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- 84% : This is the proportion of investors with a positive perception of the reforms carried out by Emmanuel Macron to strengthen the attractiveness of the country. They were 71% in 2020. More generally, they are 69% to estimate that the Head of State has improved the competitiveness of France since the start of the five-year term. But they are 62% to worry about the level of the French debt, aware that it will be necessary, one day or another, to fill the abyssal deficit. They are also the majority to fear a “non-prosecution” reforms.
- -1 : This is the Net promoter score of France, ie the difference between the defenders and the detractors of the country. This rating climbs 19 points compared to 2020 and “sets at highest since 2008”. This improvement is explained by state support appreciated by companies, but also by a strong capacity for innovation. The strengths are offset by France’s traditional weaknesses, namely taxation, the social climate, the cost and complexity of redundancy procedures, the overall cost of labor and the cumbersome administrative procedures.
- 69%: This is the percentage of American leaders who believe that France offers a regulatory framework conducive to the societal and environmental commitment of companies. A significant figure insofar as the majority of them believe that the measures for ecological transition will ultimately have a positive effect. In the determining factors for investment decisions, the weight given to CSR and sustainable development is increasing year after year.
*From December 2021 to the end of January 2022, a questionnaire was sent by Bain & Company to managers of subsidiaries of American companies based in France. 121 responses were received.