October has been synonymous with breast cancer prevention for several years now. A period dedicated not only to making the greatest number of people aware of screening, but also to fundraising for research. Zoom in on these brands that are committed.
Mint green tea, with natural rose aroma, Kusmi Tea x Chantal Thomass
Once again this year, the famous brand of tea as tasty as it is beneficial for well-being has teamed up with Chantal Thomass for a limited edition: a green tea with organic rose. For the occasion, its airtight metal box has been revisited by the designer, adept at glamor and sensuality. Using a powder pink headband and pretty roses in black lace and a silver version, she transformed the box into a real decorative object. Good deal, Kusmi Tea will donate 100% of the profits from this sale to the Ruban Rose association.
Baïja and its Konjac Sponge with Rose
Since the beginnings of the brand's creation, its creators – Élisabeth Arnaud and Fabrice Saïd – have been committed to working every day for beauty in their image: joyful and enthusiastic, while fully committing to actions that deserve it. … The fight against breast cancer is obviously one of them. Long-term, Baïja will once again make a contribution this year through its eshop, on which will be offered – from October 1 and exclusively – its very first konjac sponge. Symbolic, the brand intends to support women by emphasizing that there are some struggles in the face of which we must never throw in the towel, the fight against breast cancer is one of them. This is how – for any purchase made on the site during the month of October – the addition of a sponge enriched with rose extract will be offered at the exclusive price of only one euro, entirely donated to Ruban Rose, the famous association fighting against breast cancer.
100% natural and biodegradable, this heart-shaped sponge – which gently exfoliates dead cells and removes excess sebum – promises to take care of all skin types, even the most sensitive, while allowing to act for a good cause… As if that were not enough – when its initial price is nearly ten euros – you are sure to get a good deal by getting it. In short, all the reasons are good to fall for this unique offer from Baïja, so all you have to do is succumb!
Hello Body Love Your Boobs Limited Edition Care Sets
For Pink October 2020, Hello Body is joining forces with Rose Up, a non-profit association whose mission is to inform and defend the rights of women affected by cancer (during and after the disease), the time of a limited edition entitled Love Your Boobs or “aime tes seins” in French. On this occasion, the trendy skincare brand is revisiting the packaging of six products from its flagship COCO range by dressing their bottles in pink and decorating them with various sketches of breasts. One way to invite all women to love their breasts as they are regardless of the shape, size and particularities of their breasts. We validate! These limited edition products in the colors of the fight against breast cancer, will be sold as two sets, one dedicated solely to facial care and the other designed to care for the face and body. The "Face" set exclusively for the face offers a selection of four essential products to pamper your face, namely Coco Fresh cleansing foam, Coco Day moisturizer, Coco Soft night cream and pink clay mask. Coco Wow priced at € 99.99. The second “Face and Body” set contains the same quartet of face products, but is complemented by two body treatments, namely Coco Milk body milk and Coco Glam scrub. An assortment of treatments for a complete makeover which is sold at a price of 149.99 €. Each set will be offered on the brand's e-shop from October 6 to 31, 2020, accompanied by a tote bag decorated with the same breast designs as the products (the opportunity to no longer confine the campaign to a small month of the year) as well asa fun guide to learn how to perform an autopalpation. A detail that we particularly welcome, because this gesture can allow you to discover a problematic lump in time. In addition and more conventionally, for each purchase of a set of Hello Body Love Your Boobs products,€ 1 will be donated to the Rose Up association to support its mission of self-acceptance and to help women with breast cancer more generally. An initiative that can only be congratulated too!
The ghd limited edition "Pink"
After years of supporting associations, it is once again in the month of pink October that ghd is involved in the fight against breast cancer. For this year 2020, the brand has chosen to highlight 11 women who were confronted with this disease before the age of 35. One way to educate young people about self-study; this very quick gesture to perform, and which can detect any abnormal lump in the chest.
At the same time, ghd is offering a special Pink “Take Control Now” collection, available in a limited edition. For the purchase of a straightener, the giant pledges to donate 10 euros to the League against cancer, as well as 5 euros for the purchase of a hair dryer. As a reminder, since the beginning of its commitment against breast cancer, that is to say in 16 years, the ghd brand has collected more than 19 million euros for this cause.
Three actions taken for Birchbox
This year, Birchbox has decided to get involved in three different ways! Like every year, the brand will set up a box with the Ruban Rose association which contains around ten products to take care of yourself, be it makeup, skincare or even accessories. Inside, we find a miniature format of Clinique's 72-hour Moisturizing Care, a large-format mascara from Estée Lauder, a golden brass bracelet from La Griffe de Julie and even Kusmi Tea. All profits from the sale of this box will be donated to the Ruban Rose association.
On its website, but also in its Parisian store, Birchbox has decided to make a donation appeal. How does it happen ? When validating your basket or when you go to checkout, you can pay the amount of your choice. Birchbox will not touch anything from it. All donations will go to Ruban Rose. Together, the sale of the box and the donations enabled the brand to donate € 45,000 to the association last year. A significant sum to help in the fight against breast cancer!
And for the first time, the brand is partnering with Takk, a collaborative vide-dressing platform that donates a donation to its partner associations for each purchase. For Pink October, three influencers will be selling clothes, accessories, make-up, but also lifestyle products that belong to them on this site. A sale that will take place from mid-October on the Takk site. An original way to collect donations, but also to raise awareness about breast cancer. In the editorial department, we love it!