That’s it, Toujust is setting up in France and will allow consumers to take advantage of supermarkets that are 5 to 10% cheaper! Discover the cities where Toujust arrives!
Inflation is on the minds of all French people, so when a new discounter arrives with the promise of prices of 5 to 10% cheaper, it’s quite simply the effervescence. And this news supermarket sign that many are already looking forward to is none other than Toujust. Moreover, the first store in France opened this Wednesday, March 1 in Alès in the Gardbefore a wider deployment in many French cities in the next four to five years, as highlighted news.fr. From the first half of 2023, nine stores will open in the following cities:
– Moneteau (Yonne)
– Cambrai (North)
– Lempdes (Puy-de-Dome)
– Lens (Pas-de-Calais)
– Montauban (Tarn-et-Garonne)
– Terrasson (Dordogne)
– Saint-Quentin (Aisne)
– Saint Maur (Indre)
– Arbent-Oyonnax (Ain)
By the end of 2023, it is downright 50 stores which should open according to Fabrice Gerber, the founder of Toujust.
Toujust: an innovative concept
Designed by Fabrice Gerberwho defines himself on his Linkedin page as “a distribution expert“, the sign Toujust rests on a innovative concept and efficient:eliminate intermediaries (and therefore their respective margins) which weigh“on customers and their receipt, he explains in a press release relayed by the specialized journalist Olivier Dauvers. Fabrice Gerber, who was director at E.Leclerc, and who also worked for Aldi and Système U, has so create the “first collaborative supermarket chain“, since Toujust associates the suppliers with the capital of the company, “through a 25% stake, in return for their best prices“. A positioning that allows Toujust to offer “the right price up to 5 to 10% cheaper than its direct competitors“. Who is already looking forward to testing the brand?