Among the latest arrivals on the makeup market, there are already some names that are establishing themselves as future beauty bestsellers! Zoom in on these promising brands that have not escaped our notice.
Mélissa's favorite brand: Rare Beauty
Many have been impatiently awaiting it – several months after the announcement of its launch was posted on social networks – now the Selena Gomez brand is finally – and has been for several weeks – available at the sale ! Baptized Rare Beauty, a reference to the singer's last album, the latter promised to be committed, inspiring, focused on diversity and self-acceptance, the least we can say: it is that we are not disappointed!
Indeed, like Fenty Beauty – the beauty brand launched by Rihanna – Rare Beauty aims to be inclusive and (very) diverse. Highlighters liquids, blushes, lipstick, felt eyeliners… In all, Selena Gomez unveils sixteen references, including ten make-up products suitable for all skin tones. Evidenced by its foundation with a light formula and a natural finish, which comes in 48 different shades!
Committed to the end, the 28-year-old – already an ambassador for Unicef - has pledged to donate 1% of her brand's sales to the foundation Rare Impact Fund, working with the most disadvantaged communities.
Available for sale since September 3 on rarebeauty.com, as well as at Sephora – but only in the United States, Mexico and Canada – we are impatiently awaiting the marketing of this brand in France!
© Instagram / @rarebeauty
Elodie’s favorite brand: Byredo
Ben Gorham's niche perfume brand is getting into make-up today, and it's not doing it without a big name in it. On this occasion, she joined forces with the renowned make-up artist Isamaya Ffrench – star makeup artist of the fashion world whose full CV in the field shows, among other things, her participation in the beauty universe of luxury brands. such as Christian Louboutin, Yves Saint Laurent Beauté, Tom Ford and, more recently, Burberry Beauty. The key to this meeting between the artistic senses of Ben Gorham and Isamaya Ffrench: a high-end collection of products that are sometimes classic (smoky eyeliner, black mascara, mat or satin lipstick), sometimes innovative (sticks of multi-use color, surprisingly harmonious palette), which ensure that everyone can find an object to their liking. A real good point. Finally, it is with accuracy that Byredo invites itself into the world of make-up by offering high-performance products, some of which demonstrate a welcome simplicity, while at the same time offering products with intense textures and colors that promise looks. original for those who dare, thus honoring his extraordinary universe.
All presented in luscious and impactful packaging and where each product has a unique look, the collection also meets the expectations of lovers of luxury make-up who can afford beautiful objects that have never been seen elsewhere. The curved shapes of the products are modern and surprising, their colors also oscillate between the common chic of gold and steel and the originality of hints of red and green. An avant-garde style that arouses curiosity and does not disappoint. In addition, with this collection, Byredo intends “Bring a breath of freedom to our use of makeup” by inviting everyone to mix products without constraints, and that's good because makeup is above all a means of expression for everyone and more particularly an opportunity to sublimate their individuality. We can only adhere to this beauty conviction!
© Byredo
Marie's favorite brand: Gucci Beauty
Gucci was already renowned and coveted by the fashion world for its clothes and various accessories that the world is snapping up. The brand has also enjoyed great success for several years with its fragrances, and in particular the Guilty, whether in its version for women or men. Suffice to say that Gucci was not going to stop there. So in 2018 she announced the launch of her own make-up line under the name Gucci Beauty. And to develop its cosmetics products, Gucci was able to count on the talent of Alessandro Michele, Creative Director at Gucci.
Gucci Beauty has remained long enough that it is hardly accessible, and is now available at Sephora, on sephora.fr, but also at Galeries Lafayette Haussmann. Excellent news for those who finally wanted to get their hands on these exceptional products. The Gucci Beauty makeup line is one of the most enviable of the moment. Very complete, it is made up of products for the eyes, lips, complexion and nails. The brand has thought of everything … and even the packaging, each more sumptuous than the next. We recommend lipsticks in particular; Available in different finishes (glitter, metal, satin, mat, veil, balm), you will inevitably find the one that suits you.
Find all Gucci Beauty products on gucci.com
© Gucci Beauty
Camille's favorite brand: Monoprix Make Up Bio
Monoprix has been involved in organic products for many years, both in food and in fashion with its own brands. This commitment continues to make-up since the brand launched a new product line this year: Monoprix Make Up Bio. At the launch, the brand had no less than 48 references, enough to create a multitude of looks for work, parties, dinners, outings, etc. We like the values of this brand. Each product contains between 98% and 100% ingredients of natural origin and between 10% and 87% ingredients of organic origin. This brand is also made in Europe because the products are made in France and Italy, two countries which each have great expertise in the creation of make-up. A new brand that brings a breath of fresh air to cosmetics. The product packaging is very simple and minimalist, playing with transparency, white and a few solid colors.
To do things right, Monoprix Make Up Bio offers essential products to achieve a look: a foundation, a mattifying powder, a bronzing powder, a mascara, a blush, an eyeshadow palette, a kohl pencil, a corrector, a highlighter, a liquid lipstick, an eyebrow kit… All products are Cosmos Organic certified, a European label which guarantees the presence of natural and organic ingredients in the formulations. In addition, the wooden handles of Monoprix Make Up Bio brushes are FSC certified, which guarantees sustainable management of the forest from which this wood comes and the bristles are 100% synthetic. A brand that has therefore fully understood the expectations of consumers today, but without taking anything away from the hold and pigmentation.
You can purchase Monoprix Make Up Bio products in the Beauty corners of Monoprix stores.
© Monoprix Make Up Bio
Article written by Mélissa Sekkal, Élodie Le Gall, Camille Obry, Marie Lacombe, Loreleï Boquet-Vautor.