This campaign shows the sexuality of the elderly and the result is sublime

Sex isn’t just for young people. Older people also have fun in bed, maybe even more! As proof, this operation of the organization Relate, specialist in “relationship assistance” in collaboration with the famous fashion photographer Rankin (co-founder of the magazine Dazed & Confused). Together they launched the campaign “Let’s Talk the Joy of Later Life Sex” (“Let’s talk about the joys of sex in old age”). In addition to pictures, videos are also to be discovered. In bathrobes, couples express themselves without taboos about sex, their pleasure … “You are never too old to have fun with toys” or“Some men find out they love golf. Others find out they love men,” here are the campaign messages.

Sex after 60, a taboo

According to Relate, “The majority (60%) of people over 65 do not feel comfortable talking openly about sex and intimacy with anyone, with embarrassment being the top reason (66%). Then come ‘we didn’t talk about it when I was younger’ (64%), not wanting to make others uncomfortable (63%), not knowing when to bring up the subject (58%) and lack of confidence (57%). ” One of their studies, dated April 25, 2021, showed that two-thirds of people over 65 say their age group’s sex is rarely or never portrayed in the media or movies.

Aging is sexy!

In the Guardian, it is specified that on the set of the shooting and the shooting, the seniors were accompanied by a “intimacy coach”, in order to relax them and help them appear in a natural light. And the result is up to expectations: the pictures are amazing. “The splendor of love and affection – about which you can’t help but write books, movies or songs – should not change as you get older. This campaign seeks to break convention and that’s what we did, in front of and behind the device “, can we read on the campaign website. A statement that we approve of 100%.