“Aren’t they going to blow me a whiff of air? » Chin and forehead set by a clinically white machine, eyes dazzled with light, Julie would almost forget that she sat on the screw stool for her own pleasure. It is not an ophthalmological prescription but a wall decoration that the 23-year-old laboratory technician, in a floral dress, high-top sneakers and in good loving company, came to pick up at Iris Galerie.
Their eyes under their arms, the two twenty-somethings leave the chic boutique a few minutes later, in the historic heart of Dijon. The photo of their blue and brown irises next to each other, almost merged even by digital magic, has just been printed and then framed. ” Very good, savors Julie. It’s original, they look like planets! In addition, the eyes are the part of oneself that does not age throughout life…”
Between Notre-Dame church and tourist office, the Iris Galerie Dijonnaise opened in July, the fifty-first brand in a network which, since 2021, has developed in the blink of an eye throughout the territory thanks to this promise: transform the iris into a work of art. The circular and contractile pigmented membrane of the anterior surface of the eyeball in a painting worthy of overlooking the sofa. With the same voice, Eric David and Grégory Karas, the two fifty-year-old owners of the Dijon gallery, present themselves as “already a job at eye level”. The pair of opticians, who run a Krys boutique in a shopping center on the outskirts of the capital of Burgundy, appreciate being free of prescriptions and mutual reimbursements here. “We offer a stunning experience, a good time, guarantees Mr. David. Clients discover that they all possess a beauty that they never knew existed and that is not linked to physical appearance. »
Head to head with his eye
The effect “wow! » of the revelation of the iris is carefully brought. After having chosen your favorite eye under the magnifying glass attached to the entrance, then having been macro-photographed under a powerful lens and pupil-reducing lighting, you still have to curb your curiosity while the image is processed on a computer – the reflections of the eyelashes and flashes are erased. The screen, finally, is turned over, iris in close-up. “Wow! », therefore, of the person concerned, unaccustomed to face-to-face meetings with his eye. And flattering comments from the store salesman, Jérémie Duhautoy: even piggy brown eyes reveal their side “velvet”, “very floral”their “little mole there…”
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