Several gourmands have noticed that the size of their favorite sandwich was suddenly reduced in size at McDonald’s, while its price remains the same. They don’t spare the fast food chain on social networks!
“A generous 100% pure beef minced steak, two slices of melted Emmental cheese, two slices of tomato, salad, fresh onions and above all an iconic sauce with a grilled taste”this is the promise made by the brand McDonald’s since 1997 and the launch of its now famous Big Tasty, one of the largest and most expensive sandwiches, it goes without saying. Imported in 2003 on the old continent, the Big Tasty evolves for the start of the school year with a “new format” according to the notice that appeared on the fast-food chain’s website a few days ago. But what is this new thing? Many Internet users quickly understood this: the size of the sandwich would have decreased, while its price would have remained the same…
On social networks, and in particular on X (formerly Twitter), we can read the discontent of foodies: “The Big Tasty is now the size of a Royal Cheese” (a formerly much smaller sandwich), “They lost 40% in size”, “Aren’t you ashamed of dividing the waist to this extent?” or “I suggest you rename Big Tasty to Small Tasty”. Our colleagues from Parisianthey opt for the name “Little Tasty”.
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McDonald’s defends itself and presents a new Big Tasty
The daily was interested in customer discontent and, in an article published on September 8, reveals some information from an internal McDonald’s document that he managed to obtain. According to The Parisian, since August 29 the size of the Big Tasty has indeed decreased. “While the old Big Tasty had 868 calories per serving, the new one officially only has… 663” affirm our colleagues, while revealing that restaurants which currently serve the other flagship sandwich – the 280 – would be affected by this development from October only.
Is McDonald’s in turn embarking on the practice of shrinkflation ? This technique consists of ignoring the increase in the price of an item by modifying its size while serving it in identical packaging and at the same price. “If your teams and clients have questions, highlight that these new formats retain the iconic taste of Big Tasty allowing us to cover all appetites with an even larger and more delicious two-meat version, and a one-meat version for more moderate appetites.” insists management in its internal communication.
McDonald’s therefore adds a “second” Big Tasty on its menu, more substantial than the previous one and above all more expensive. “We have evolved the Big Tasty recipe with a new bread and the possibility of choosing an option with one or two meats. The evolution of this recipe, not comparable with the old one, profoundly changes the perception of the product, now taller and customizable. In its two-meat version, it is more generous than the previous recipe“ the brand informed our colleagues, before explaining its pricing: “With just one meat, it is offered, on average, at a price more accessible to the consumer”but “each operator is free to set their own pricing policy which depends on a set of factors”in response to the fact that the price of Big Tasty meat has not decreased everywhere yet.
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