This is how Telekom creates awareness of non-fungible tokens

In 2021, NFTs were all the rage. The colorful pictures of monkeys, cats and dogs sold like hot cakes – and at top prices. For example, Justin Bieber invested 500 Ether – at the time 1.3 million US dollars – for a copy of the NFT series “Bored Ape Yacht Club” (BAYC). Today’s value: around 60,000 US dollars – a loss of almost 95 percent.

The price drop damaged one thing in particular: the image of NFTs. Unnecessary images that clog up the blockchain, which instead of being purchased can simply be saved with a right click, according to criticism on social media. The real benefit: ignored. Because the technology of non-fungible tokens (NFT) has potential. Many people are convinced of this, including the blockchain department at Deutsche Telekom. A scavenger hunt in Cologne raises awareness of NFTs – and that’s how it worked.