If Tesla had always refused to advertise its cars, the firm has decided to review its strategy. Here is the very first advertising spot for the manufacturer, which marks a turning point for the American electric car.
Tesla never did anything like the others. In addition to the fact that it was one of the first brands to offer such successful electric cars, it has the particularity of never advertised. This did not prevent him from becoming the world number 1, ahead of BYD and Volkswagen.
A new strategy
But if the manufacturer has been a hit for a few months, with a Model Y very well placed in the ranking of the best-selling cars around the world, it should not rest on its achievements. Indeed, and while the Chinese competition is getting stronger and stronger, Tesla is preparing for a fairly difficult year. And she wants to do everything so that this obviously does not happen.
For this, the firm has more than one trick up its sleeve. First of all, it made several sharp price drops in January and then in April, particularly on its Model 3 and Model Y. But that’s not all, because it has also just changed its strategy in depth on a point in particular: advertising.
Drive to believe——why she chose Tesla? ❤️ pic.twitter.com/LXtGl15QUy
— Tesla Asia (@Tesla_Asia) May 19, 2023
Indeed, the manufacturer has always refused to broadcast the slightest spot for its cars, whether on television or on the web. Its success is only due to word of mouth, which is in itself a real tour de force, unique on the market. But Tesla still needs to evolve and adapt in order to stay on top. This is how Elon Musk announced to investors a few days earlier his desire to launch him into advertising, as the site recalls. Teslarati.
The boss claimed that ” let’s try some publicity and see how it goes“. A decision that had surprised more than one, and which risks causing the brand to lose some of its uniqueness. But the manufacturer decided not to waste any more time, since the Asian division of Tesla published on May 19 on Twitter what is so the very first advertisement in the brand’s history.
A welcome initiative
But there is no question of presenting a very creative spot for this premiere. Indeed, this video, about two minutes long, is actually a testimonial from a client having acquired a Model 3 and who recounts his experience behind the wheel. A very simple spot that has already generated many very positive reactions. On the blue bird social network, of which Elon Musk is no longer the CEO, Internet users seem to appreciate this initiative.
However, it is not yet certain whether this type of advertising will be taken up in Europe or the United States, the brand having undoubtedly planned to offer different formats. in order to better adapt to the markets. We also don’t know exactly if a spot will be broadcast here in the future. Although it still seems very likely.
The manufacturer now seems ready to activate all possible levers in order to stay ahead of the race, while competition from China is intensifying with brands such as Nio and Xpeng. In addition to wanting to keep flooding the market, Tesla also wants to make more money by increasing its margins. For this, it plans in particular to review its assembly process, deemed more practical and less expensive.
The firm will also refine its own lithium, in order to no longer be dependent on market fluctuations. For the latter, the prices of his cars may fall further over the next few months, without causing him to lose too much money.
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