Meta plans to launch a web version of its social media platform, Threads, according to The Wall Street Journal. The social media company plans to go live with the Threads website this week. What seriously compete with X (formerly Twitter).
Threads launched on July 5 and made history as the most downloaded app, with over 100 million users five days after launch. But since then, the number of active users has rapidly declined, mainly due to unattractive features.
Threads’ user interface is primarily designed for mobile devices, and web access is limited and buggy. Still, Meta decided to launch Threads when many social media users wanted an alternative to X.
Meta hoped that Threads would offer users an alternative
Because since Elon Musk took over X, the controversies surrounding former employees, the application’s features and the new policy on third-party applications have scared some users away.
Meta therefore hoped that Threads would offer users an alternative. But in a rush, Meta released an app that just wasn’t ready for a large audience.
When it was released, Threads had only a few of the features promised to users. In-app search, web version and timeline feeds were missing for example. Enough to encourage users to leave the application. And some users haven’t come back yet.
Since then, Meta has implemented some features to make the app more enjoyable and reliable. And Threads recently began taking action to combat misinformation about the app.
It’s not yet known when Threads plans to launch a web version, but according to The Wall Street Journal, the website will help Meta better market and improve Threads for its remaining users.
Source: “ZDNet.com”