Tiktok application sued for its intentionally addictive nature

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Another trial for TikTok, which continues to unleash passions across the Atlantic. Tuesday, October 8, thirteen American states launched joint legal action against the Chinese social network according to the New York Times. According to the publication, the states accuse the application of having been created to be “intentionally addictive”, particularly among minors, while making false declarations about its security commitments.

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TikTok accused of manipulating young people’s consumption habits

To make it clearer, this action is based on a simple fact: TikTok was designed to encourage Internet users to use the application intensively, and intentionally. According to California’s Democratic Attorney General, TikTok “knew the harm caused to children“. Then he continues: “they chose addiction, increased usage, eye count, and mental and physical harm to our youth in order to gain profits“. By encouraging young users to stay longer on the application, it allows it to present them with targeted advertisements on a more regular basis.

However, TikTok seemed to be showing its credentials for several months, in particular by offering control tools (such as a limit of 60 minutes daily). However, this constraint ultimately proved far too easy to circumvent, becoming obsolete for many users. The American states that launched the legal action also blame beauty filters, which “lead to negative and unhealthy mental and physical disorders“.

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