Math and Grandma are making a splash right now on TikTok. The young videographer from Poitiers and his 84-year-old grandmother sing together cooking recipes to a rap tune. Meanwhile, American star Kim Kardashian is igniting the network with her daughter North and her feud with ex-husband, singer Kanye West. But the real stars today on the favorite teen network are the bombs falling on kyiv and Mariupol.
Symbol of the shift in the world, TikTok goes without transition from joyful futility to the horror of war. With its attendant propaganda and false information. The stars of social networks are now pampered by politicians and governments. So much so that the White House organized, on Thursday March 10, a briefing specially reserved for network influencers to take stock of the situation in Ukraine.
Delicate situation
In this first social media war, Facebook and Twitter chose sides by blocking official Russian news sites and allowing anti-Russian posts. Moscow responded by introducing a regime of very heavy prison sentences for anyone who spreads ” fake news “ on the war. For TikTok, the situation is delicate. Its Russian members can no longer post information on its network. He nevertheless maintains the maintenance of his system. He is in fact a very particular geopolitical animal.
Reuters tells us that TikTok should announce an agreement with the software company Oracle for the hosting and storage of its data on American soil
Officially owned by the Chinese group ByteDance, but very popular in the United States, it has become in a handful of years the world’s leading social network, equaling or even surpassing Facebook (excluding Instagram) in number of active subscribers. Its Chinese origin should push it to neutrality in this war, but its users are overwhelmingly opponents, and make it known through their videos.
Even Donald Trump, the faller of the Chinese Internet, had not managed to eradicate the network from the national territory or to have it bought by an American company (Microsoft was in the running). The Reuters agency tells us that TikTok should very soon announce an agreement with the software company Oracle for the hosting and storage of its data on American soil.
A way for Kim Kardashian’s favorite network and its fans not to suffer the wrath of the American authorities, who are in the process of banning Chinese high-tech companies from the American Stock Exchange. Basically, TikTok would like not to have to choose sides, because the only one it admits is that of a youth who are still resisting the de-globalization that we want to impose on them.