TikTok puts a little more emphasis on music, but not here…

The Chinese platform does not hide its ambition to tackle the music streaming sector, and is accumulating partnerships to give itself the means to compete Spotify, Apple Music and others.

Have you ever heard of TikTok Music? Maybe not, because the service is currently only available in a very limited number of markets (Indonesia, Brazil, Australia, Mexico and Singapore). However, his shadow is very threatening, because he intends to capitalize on the 1.6 billion users of the social network to become popular in a short time.

An advantage that most players in the sector obviously do not have, and which should make the Chinese giant an ever more obligatory passage for protagonists in the world of music.

Millions of new titles

DistroKid is one of the most popular distributors for independent artists who want to release their works on streaming platforms and more. Any agreement with him guarantees access to a well-stocked catalog already available everywhere else.

A partnership between this service and ByteDance, the publisher of TikTok, had already been signed previously. Indeed, artists could already make their works available to brands and other companies for use on TikTok. Now, it extends to several other applications of the Chinese giant, which is very far from being anecdotal.

The DistroKid catalog will therefore be accessible on CapCut, an editing software developed by ByteDance. But also on… TikTok Music. A significant addition for the music streaming service which has just been enriched with several million new titles, thus allowing it to place itself a little more on par with the Western giants of the sector. At least, in terms of quantity of content.

A major evolution

If the turn this partnership is taking is not a surprise, given the Chinese giant’s projects, it serves as a reminder of the potential of TikTok Music. Indeed, the service will benefit from a name that is starting to have a nice aura in the world of music. TikTok, the social network, has become a real hit generator in recent years, and it has become difficult for creators to ignore it.

Independents and young artists, in particular, have everything to gain from banking on the Chinese platform. With a little luck and talent, their songs can quickly explode in popularity as trends dictate. And the company has understood this well, because the discovery of new talents on its social network has even become a very good excuse to launch a competition like The Voice.

Huge potential

Featuring extensive connectivity with TikTok, TikTok Music will make it easier for users to find, listen to, and add trending works to their playlists more quickly. Especially since music listened to on the social network should necessarily be available on the streaming service.

This is a good combination that could attract many people to subscribe to TikTok Music. In addition, it would be a default choice for users of the social platform, used to browsing it on a daily basis. Which would represent a significant financial windfall.

So when will we see TikTok Music in the West? The Chinese giant remains very discreet about its calendar. However, its recent agreement with DistroKid should allow the service to evolve more comfortably in our regions. Its release should therefore take place in the coming months, and it promises to be more than interesting as it should give a boost to the sector.

Source : The Verge