TikTok is preparing to introduce artificial intelligence more aggressively in its advertisements. The goal is simple: to help organizations and content creators grow their audiences using customizable AI-generated avatars and voiceover capabilities. To break down language barriers, TikTok will use its advertising suite unveiled last month, TikTok Symphony.
This new approach to advertising is divided into two very distinct parts. TikTok Symphony Digital Avatars will allow the use of two types of avatars: content creators or personalized avatars, created to resemble a chosen person (a content creator for example) and “stock” avatars. These are based on paid actors accessible for licensed commercial use. In both cases, TikTok allows advertising companies to use the faces and voices of chosen content creators and actors for commercial use.
“AI-generated”
Multi-language support for these ads will be enabled by the Symphony AI Dubbing tool, a translation tool offering all content creators and marketing teams the ability to offer full dubbing of their content in over 10 different languages ( including French, German, English, or Spanish). The tool is designed to directly detect the language spoken in the original video, to instantly translate and dub it into the user’s chosen language.
To clarify things and avoid the inevitable consumer confusion when faced with advertisements employing well-known content creators, TikTok will mark the videos concerned with an “AI-generated” label. As a reminder, the advertisements are already having enormous success on the Chinese social network: more than 60% of users have made a purchase via the advertisements offered on the social network according to the latter. Regardless, this ever more aggressive integration of AI on TikTok should not help rebuild trust between the social network and its consumers, invaded by a ton of conspiracy videos generated by AI just ago a year.