TikTok will also have its chatbot! And its name proves that you can do something new with something old…


Mathilde Rochefort

May 26, 2023 at 11:45 a.m.

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TikTok © Shutterstock

© hodim / Shutterstock

TikTok is testing generative artificial intelligence within its app to “ facilitate the discovery of entertaining and inspiring content “. Her name ? Tako.

The bot test was discovered by application intelligence company Watchful.ai. TikTok later confirmed the news in a tweet.

AI to answer questions and recommend content

We are in the early stages of exploring chatbot tools with a limited test of Tako with selected users in the Philippines. Tako is an AI-powered tool that makes it easier to search and discover on TikTok “, writes the Chinese application.

The AI ​​can be accessed on the right of TikTok’s interface, above the Likes, Comments, and Bookmarks tabs. When clicked, several prompts and questions related to the video being viewed are suggested. For example, for content showing the coronation of King Charles III, the chatbot can tell more about the event and its significance.

The tool also allows you to recommend content. ” If I watch food videos and ask for a recipe, I’ll get TikTok videos related to the recipe, or if I ask about good art exhibitions in Paris, I’ll see videos with a list of suggestions in the answer “, explains Daniel Buchuk of Watchful Technologies.

TikTok © © Pixabay

© SAM-RIZ44 / Pixabay

Generative AI is everywhere

TikTok is not the only social network to offer such technology. Snapchat launched MyAI in February. Based on the same language model as ChatGPT, it offers users to converse with it. For its part, the Chinese application explains that its AI is also powered by a third-party supplier, but did not disclose its name.

For several months, many companies have been integrating generative AI into their products. This is notably the case of Microsoft and Google in their respective search engines. When it comes to TikTok, this could be bad news for traditional search engines. The platform is now used more than Google by young people to carry out online searches. With an AI at their disposal, they would be even more inclined to use it.

It remains to be seen what will happen to personal data. In early testing, the app says conversations are reviewed for security and to improve the experience. For the time being, TikTok claims not to have planned a deployment outside of the tests.

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TikTok

  • Easy interactions
  • Engaging social network
  • Very entertaining

TikTok is THE social network adored by Generation Z. It allows everyone to film themselves to music chosen from the large catalog on offer and to enhance their creations with filters and special effects. The platform is accessible from a web browser or via its dedicated Android and iOS application.

TikTok is THE social network adored by Generation Z. It allows everyone to film themselves to music chosen from the large catalog on offer and to enhance their creations with filters and special effects. The platform is accessible from a web browser or via its dedicated Android and iOS application.

Sources: TechCrunch, The Verge



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