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Tim Cook: Apple sets an example against racism

After the violent death of African-American George Floyd after being arrested by several police officers, millions of citizens continue to take to the streets of the United States every day. Numerous celebrities and companies support the protests, including the tech giant Apple. Tim Cook (59), chief of the iPhone manufacturer, has published an open letter on the company's website in which he clearly positions himself against racism.

Pain has "etched deep into the soul of our nation and the hearts of millions at the moment. To stand together, we must stand up for one another and understand the fear, pain, and indignation that are justified by the senseless killing of George Floyd and a great deal long history of racism has been provoked, "Cook writes. While the laws would have changed, "colored communities would still have to endure discrimination and trauma".

Call for "equality and justice"

As a company, they always tried to be inclusive and welcomed diversity. "But we have to do more," Cook continues. The aim is to continue to support disadvantaged school systems with resources, to combat climate change and to further promote the diversity and inclusion already mentioned, "so that every great idea is heard". The aim is to donate to non-profit organizations, including the "Equal Injustice Initiative", which fights injustice and works, among other things, for prisoners who may have been illegally convicted of a crime.

According to Cook, Floyd's death is "shocking and tragic proof that we have to set higher goals than a 'normal' future and to form one that corresponds to the highest ideals of equality and justice. (…) With every breath we have to to be committed to this change and to create a better, fairer world for everyone. "