Tim Cook spoke about the SMS experience offered during exchanges between an iPhone and an Android smartphone… and the least we can say is that the boss of Apple did not no intention of yielding to the sirens of Google to improve anything.
The exchange of SMS between iPhone and Android smartphones does not benefit from any particular optimization, to the point of making the user experience quite frustrating compared to what exchanges of iMessages between iPhone allow. However, Apple does not intend to focus on improving anything. Or to put it more politely, the firm prefers to invest elsewhere.
This is what we remember from Tim Cook’s last speech on this subject. Asked during the Vox Media’s Code Conference, organized in Beverly Hills between September 6 and 8, the Apple boss was clear in indicating that improving SMS exchanges between iPhone and Android mobiles was not a priority. of the firm. Instead, the interested party obviously prefers to preach the iPhone.
Apple visibly reluctant to comply with the RCS
“I don’t hear our users asking that we put a lot of energy on this, on this subject“, indicated in particular Tim Cook before adding that he would prefer”convert to iphone“.
Behind the scenes is actually the clash between SMS and RCS standards. Sending text messages between iPhones is incredibly flexible thanks to iMessages and their blue bubbles, while messages sent between an iPhone and an Android smartphone (displayed in green bubbles) are always content with the SMS format… with all the limitations that this implies. For its part, Google has wanted Apple to adopt the RCS format (encrypted and more modern) for several years to improve the quality of exchanges between iPhone and Android smartphones.
Apple, for its part, is reluctant, because these altered exchanges can in some cases motivate an Android user to switch to the iPhone. A tacit strategy that Tim Cook more or less claimed during his speech. “Buy your mom an iPhone“, he replied to his interlocutor when the latter told him that he could not send videos to his mother because of the limitations induced by SMS messaging. All is said.
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