Amazon has instituted a 72-hour deadline for posting any comments on Prime Video. Discreetly implemented in early August, this moderation will filter out hateful or inappropriate comments targeting the new series. Rings of Powerreleased on September 2.
Amazon is trying a new technique to fight against fake reviews and other hateful comments: the establishment of a 72-hour deadline. From now on, on Prime Video, each post written by users will take three days before being published since each of them will be subject to moderation, according to information collected by variety. The goal is to distinguish true negative comments from different trolls. This also allows the platform to limit the spread of racist remarks around its new series. Rings of Power.
Released on September 2, the series from the universe of JRR Tolkien suffered the wrath of malicious, even racist, Internet users. Indeed, the presence of racialized actors within the work disturbs more than the presence of dragons and other orcs. Originally tested for the launch of its new tragicomic period series A League of Their Ownthis new moderation makes it possible to avoid the phenomenon of review bombing, an invasion of intentionally negative reviews about a show or movie. And Amazon did well to take precautions since the series suffered a review bombing on Rotten Tomatoes, with a 39% recommendation by users, making the series one of the lowest rated on the site.
Either way, the excitement is there. The billion-dollar Amazon production drew more than 25 million viewers in 24 hours across the world, kicking off with a bang. For comparison, the other event series, house of dragonsbrought together 10 million American spectators for its launch.