The phenomenal 68-meter goal scored by Wahbi Khazri in Metz – Saint-Etienne, Saturday, October 30, not only shook the Saint-Symphorien stadium but also the Professional Football League (LFP), to which he was again criticized for blocking the images of the French championship to its own detriment.
The videos of the exploit published in France on social networks were indeed, for the most part, very quickly deactivated. The goal of the Stéphanois was thus deprived of its viral destiny, and Ligue 1 of a good opportunity to ensure its promotion. At least on his own land. Abroad, many broadcasters have indeed shown it on their accounts… with a geographic lock that makes it invisible on French territory, where no one has these specific rights.
The LFP is prohibited, like its national broadcasters (Amazon Prime Video, Canal + and Free), from posting images of the weekend before Sunday at midnight, which is much too late. Then, when it represents the goal in the form of a diagram and invites to wait for Monday morning, the mockery redoubled – the goal was finally posted by the Ligue 1 account at noon.
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“A rigid model of exclusivity”
“To refuse rapid dissemination on social networks means not responding to new modes of consumption, depriving yourself of a showcase and free visibility – which must of course be supervised and relevant”, regrets Arnaud Simon, director of the company In & Out Stories, which advises leagues and federations. “Seeing social networks as a threat to partners is a misnomer: they help broaden the fan base by making them participate in your visibility. Networks should not be considered as a destination, but as a means of transporting your audience to your digital ecosystem, your stadiums, your paying broadcasters ”, he adds. The LFP has certainly invited you to download the Free Ligue 1 application, which offers free goals and summaries of matches (almost live extracts are subject to a subscription), but “It’s still one click too many”, decides the consultant.
Solicited by The world, the League is falling behind a position already expressed on Sunday: “The LFP leads an active fight against piracy to preserve the rights acquired by rights holders (…). The goals are published on the networks of the LFP and its competitions from Monday to respect the agreements with the broadcasters. Anyone can therefore achieve this goal without going through an illegal offer. “
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