(AOF) – In the first half of 2023, Toosla records a net loss of 3.6 million euros compared to 1.12 million a year ago, for a turnover increased from 2.99 to 4.79 million euros. ‘euros. The adjusted Ebitda margin fell to 0.3% from 10.6% a year ago. The group announces available cash of 5.1 million euros as of June 30, 2023. Its shareholders’ equity amounts to 1.7 million euros and its financial debt of 16.6 million euros. ”
“The economic performance of the first half of 2023 clearly does not meet our expectations and does not reflect the Company’s potential,” believes Jean-François Boucher, President of Toosla. “This observation fully justifies the rapid implementation of the new roadmap presented today.”
This new roadmap “must be able to finance its activity for the next 12 months without calling on the market”. The digital specialist in short-term car rental has set itself the objectives of achieving a turnover of around 10 million euros in 2023 and 12 million in 2024, compared to less than 8 million in 2022, and gradually bring its adjusted Ebitda margin to more than 7% from the 2nd half of 2023 (7% during the 2022 financial year) and more than 12% in 2024.
In Paris, in-depth work is underway to facilitate acquisition (optimization of communication and improvement of e-reputation), enrollment (reservation from the website, renewal of the mobile application) and loyalty ( regular communication and sponsorship program) from customers.
Toosla will begin the deployment of its offer nationally, with the objective of covering at least 3 new cities by the end of 2024, favoring large cities (Bordeaux, Lille, Lyon, Nice, Nantes). , etc.) where “consumer expectations are comparable to Paris”.
Finally, during 2024, Toosla plans to launch MyToosla, a brand new automobile subscription service that will “definitely take drivers to a new dimension”.
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Global tourism still on the rise
Over the first nine months of 2022, 700 million tourists traveled internationally, more than double (+133%) the figure recorded for the same period in 2021. This figure reached 63% of 2019 levels , which should allow the sector to reach 65% of its pre-pandemic levels in 2022. This result is due to a high level of demand and the gradual lifting of restrictions in a large number of countries. Europe is significantly supporting this rebound with the arrival of 477 million people between January and September 2022 (68% of the global total), reaching 81% of the pre-covid level. Tourism there is driven by strong intra-regional demand and travel from the United States. Some destinations saw notable increases in revenue, including Serbia, Romania, Turkey, Latvia, Portugal, Pakistan, Mexico, Morocco and France.