Toyota will also not send representatives to the opening ceremony, a spokeswoman said on Monday. The main reason for this is that no spectators are allowed. According to a survey, the majority of Japanese are against holding the Olympic Games now because of the corona pandemic.
Toyota had planned a campaign for the Olympic Games entitled “Start Your Impossible”. The spokeswoman for the group did not want to say when the decision was made to do without it.
According to Japanese media, fewer than a thousand officials and public figures will be represented at the opening ceremony on Friday. Toyota is sponsoring the games with $ 500 million (425 million euros), making it one of the largest advertising partners. In total, around 60 companies are giving around $ 3.3 billion.
At the weekend, the first corona infections were found in athletes; a total of more than 50 corona cases were registered in connection with the Olympic Games. In a poll by the Asahi Shimbun newspaper, 55 percent of those questioned said they were against the games in their country this summer. 33 percent said they were for it.
Published: 07/19/2021, 14 minutes ago
Last updated: 19.07.2021, 14 minutes ago