The French toy industry has announced an average inflation of 6% at Christmas. However, several elements should make it possible to limit this price increase.
Inflation will come under the Christmas tree in 2022. The rise in prices affects all sectors, and the toy sector is not spared. Between the increase in the cost of raw materials and that of energy, in particular, professionals in the sector announce prices more expensive on average by 6% in Francerelates The Parisian. A number that can impress, but which is to be put into perspective. Indeed, it remains roughly at the level of general inflation forecast in France, and significantly lower than that for consumer products, which should be 9%.
Moreover, France is not the country most affected by this increase. This should be 6.6% in Germany and 6.8% in Great Britain. In addition, it never represents “only” 1.80 euros for a toy, the French on average exceeding 30 euros per item. As this is a one-time purchase, the impact on the household budget should be relative to other expenditure items.
How to save on Christmas toys?
In addition, industry professionals should not all pass on the entire increase to the sale price alone. This is what the E.Leclerc group has already announced. JouéClub, for its part, mentions a 3.6% increase in the selling price compared to last year. In addition, not all products will be impacted in the same way. In effect, the cost of fuels, and therefore of transport, is primarily responsible for the surge in prices.
Therefore, products from Asia are likely to be the most affected. A fortiori if they are bulky objects. Large fluff should thus take about 30%. On the other hand, the prices of toys made in Europe should increase less. This situation can therefore be an opportunity to try to consume more locally, and therefore more ecologically. Comparing the prices according to the signs and doing it in advance to avoid stock shortages should also be enough to reduce the impact of inflation and not to spoil Christmas.