Over one year, the market for true wireless headphones
grew by 24% and one segment is particularly successful.
300 million dollars, this is the size of the true wireless headphones market in 2021 according to figures put forward by Counterpoint Research. A figure that has been steadily increasing for several years. Between 2020 and 2021, growth is 24% in number of units sold and 25% in value. Several lessons can be drawn from our colleague’s report.
Samsung and Xiaomi are clearly progressing
In the first place, it is Apple which, once again, leads the dance. The Cupertino company is certainly losing ground, but while it held 30.2% of the market in 2020, it still retains 25.6% in 2021.
If Xiaomi keeps its second place with still 9% market share, the pursuers are all progressing: Samsung goes to 7.2% (against 6.7% in 2020), JBL to 4.2% (against 4%), Skullcandy at 4% (vs. 3.8%) and QCY at 3.1% (vs. 2.8%). Many other manufacturers with no more than 3% market share complete the picture.
The second lesson to be learned is the clearer growth observed in two sub-categories of these true wireless. Indeed, we note that between 2020 and 2021, the segment of headphones over $200 grew by 14% to 16%.
This progression is all the more notable as the market is on the rise as a whole. In this segment, it is Apple that takes the lion’s share, but it remains more interesting to look at a less high-end segment, that of headphones between 50 and 100 dollars.
It is indeed the sector that has seen the clearest growth and we have gone from 13% of the global market to 17% in one year. Of course, this increase was made to the detriment of all the other categories and in this specific segment, it is above all Xiaomi and JBL that dominate.
Source: Counterpoint Research
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