Tupperware sells its Neutrimetics beauty business – 2022-06-07 14:50


(AOF) – Tupperwar has completed the sale of its Neutrimetics beauty business, which operates in Australia, New Zealand and France. The transaction is part of the kitchen storage maker’s turnaround plan to divest non-core assets. Terms, including the expected closing date, were not disclosed. In the first quarter, the company sold its Avroy Shlain beauty business in South Africa, then in the second quarter, it sold its House of Fuller beauty business in Mexico.

Tupperware’s first quarter results, released in May, were much worse than expected and the company withdrew its guidance as sales were hit by the Russian attack in Ukraine, Covid-related lockdowns in China and challenges in execution and technology.

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Strengthening initiatives in sustainable development

Consumer concerns about the environmental impact of detergents and household cleaning products are growing. Henkel’s acquisition of Swania, more than 60% of whose sales come from the Maison Verte brand, is therefore highly strategic. Swania’s turnover stood at nearly 40 million euros in 2020. Since its creation in 1990, Maison Verte has been a pioneering brand in the maintenance segment with an ecological connotation. Swania also owns the You brand, positioned in the same niche. More recent, it is intended for younger consumers. As for Unilever, it has launched an ambitious new strategy: the Unilever Compass, which integrates sustainability at every stage, from design to production and distribution.



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