Ninja had attracted attention last September 1 when he suddenly left his part of Fortnite in a totally impromptu way, claiming that he intended to take an indefinite leave, much to the chagrin of the community who worried about a potential burnout.
Ninja will now stream EVERYWHERE
In a video posted to his Twitter account, Ninja confirmed his intention to start streaming again starting today, September 9and clarified that its content will no longer be exclusive to Twitch. Indeed, the Fortnite content creator has announced that he intends to stream on Twitter, Instagram, TikTok, Facebook, YouTube and Twitch.
Twitch recently allowed its partner creators to create live video content on other platforms, but the company still does not allow simulcasting on other platforms at the same time as Twitch.
In the absence of other exclusive contracts with YouTube, Facebook, TikTok or any other platform, Ninja is now free to co-stream on all available platforms.
A decision criticized
After learning that Ninja did not intend to leave Twitch, Asmongold“colleague” content creator on World of Warcraftgave his thoughts on Ninja’s streaming project.
These remarks were reported by the site Dexerto :
” Let’s say you have a livestream on seven platforms and each platform has around 1000 viewers, is it better to have seven livestreams that have 1000 viewers or one livestream that has 7000 viewers? I would probably say it’s generally better to have a livestream that has 7,000 viewers. explains Asmongold in a YouTube video.
” It’s easier to communicate with your audience, it’s easier to talk to people, it’s easier to manage, it’s just easier in general. “, he added. ” […] The amount of interaction with the public will drop significantly, because how [Ninja] will he read seven cats at the same time? “.
Ninja has also been criticized for having made believe a burn out for purely marketing reasons. Indeed, last week, he tweeted that he “just needs a break” or “knows when he’ll be back”, then deleted his profile pictures on all platforms and changed his names to “user not found”.
All this after a stream in which Ninja raged a game of Fortnite, and ended by saying, “ I need to take a break from streaming. I’m gonna lose my fucking mind […] I don’t know when I’ll be streaming next, but I have to stop. »
Many assumed that Ninja’s actions were signs of mental exhaustion and burnout.
The sports journalist Jacob Wolf accused Ninja of “obvious and disgusting use of mental health and signs of burnout as a marketing ploy after less than a week off”.
” There are big issues with sanity in the streaming community and using it as marketing (bad marketing, by the way) is a stain on an otherwise interesting project. “, added Twitch reporter Zach Bussey through Twitter.