If there’s one mascot we didn’t expect to see on Twitch, it’s Tony. True emblem of the Kellogg’s brand, the tiger has always represented the most famous cereal brand in the world. Now, Tony is changing careers and starting streaming on Twitch. A new VTuber joins the arena, and promises to make the meters roar!
Tony launches into the stream!
Not long ago, Kellogg’s has partnered with Amazon, owner of the world’s largest streaming platform, to create a new Twitch channel, which will be hosted by the brand’s mascot, Tony the tiger. Although VTubers are an increasingly common phenomenon on the internet, Tony will be the first mascot of an internationally known brand to become a streamer.
Tony will host his first streamcalled “Tony the Tiger’s Gr-r-reat Cereal Bowl of Gr-r-reatness”the next august 19. He will be joined by flesh and blood guests, such as Chrissy Costanza, Big Cheese, or even GoldGlove, who are also streamers. Together they will play “a famous battle royale”. It could be Fortnite, Apex Legends, or even Fall Guys, who knows? In any case, Tony’s arrival on Twitch will undoubtedly mark the platform!
VTubers are on the rise
For some time now, users of Twitch or Youtube Gaming have seen the arrival of virtual influencers, VTubers. They have their own channel and are followed by thousands of users. Some like Kuzuha or Kanae even rival human streamers by ranking among the top 10 most-watched personalities on Youtube Gaming (Rainmaker).
Tony will therefore very soon join the large family of VTubers, which continues to grow. Who knows, maybe in the future, the most famous tiger in the world will do collaborations with some of his colleagues? We can not wait to see it !
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