Twitter owner Elon Musk has just said the social network won’t be relaunching Blue Verified at $8 a month just yet and is considering using different colored checkmarks for organizations and individuals. .
Twitter launched the new $8 per month Twitter Blue subscription on November 9. But the subscription was suspended soon after, when users began abusing the new system by impersonating high-profile brands and user accounts, including that of Elon Musk himself. In fact, they used this service to do exactly what Elon Musk hoped to eliminate.
Earlier this month, the new owner of Twitter announced that Blue Verified would return on November 29. A new deadline “to make sure it’s rock solid”. He did not say when the service will be restarted after the delay.
The company bought for 44 billion dollars has since lost half of its staff
“The launch of Blue Verified is postponed until it is certain that identity theft is stopped”, he wrote Monday evening after a meeting with staff. “We will probably use a different color control for organizations and individuals. »
Twitter Blue is currently available on iOS in the US, Canada, Australia, New Zealand and the UK. It is not available on Android, but the company plans to extend the service to other platforms and in other countries. The new rules include that newly created Twitter accounts cannot subscribe to Twitter Blue for 90 days.
As a reminder, Elon Musk bought the company for $44 billion at the end of October. Since then, around half of his company’s staff have been laid off or left, leaving it with 3,700 employees. The famous entrepreneur opposed the existing “lords and peasants” system for the blue tick.
Twitter reportedly lost around 1,000 employees last week
In addition to allowing anyone to buy the little blue mark of certification, Elon Musk wants to give these accounts priority in responses, mentions and searches. Which, according to him, is essential to defeat spam and the various scams that flourish on Twitter. He also wants these users to be able to post long videos and audio files, and show half the ads to paying subscribers.
Twitter reportedly lost around 1,000 employees last week after its new owner gave them an ultimatum: “be extremely hardcore or quit.”
According to The Verge, Elon Musk told staff in a Monday meeting that he was done with layoffs and was actively recruiting again for engineering and sales positions. He reiterated that engineers writing code are a priority. He also revealed that the number of daily active users in Japan is roughly equal to the number of daily active users in the United States, despite Japan having a third of the population of the United States. He wants all markets to reflect Twitter usage in Japan.
Trump in no rush to return to Twitter
Elon Musk also lifted the ban on Donald Trump’s account this week. But the latter, who started Truth Social after the ban, said he saw no reason to return to it.
Last night, Elon Musk reported that Twitter had gained 1.6 million daily active users over the past week, posting a chart showing that monetizable daily active users (mDAUs) had reached 259.4 million this week. “This will improve dramatically as Twitter becomes faster to use outside of North America, Western Europe and Japan,” he tweeted, referring to Twitter’s mDAUs.
Earlier this month, Elon Musk told advertisers – some of whom had suspended ads on the platform – that mDAUs had risen from 240 million to 255 million since July. The businessman tweeted: “Twitter usage is at an all time high LOL. »
Source: ZDNet.com