Twitter has become the plaything of Elon Musk’s inflated ego, it’s now an established fact, here is the proof

The billionaire demanded from his teams a pass to be visible on all Twitter accounts.

Did you think Elon Musk had calmed down after Twitter’s violent takeover? Huge mistake!

Elon Musk, obsessed with the views of his tweets, demands a modification of the algorithm in his favor

The newsletter Platform tells us today that the bubbling billionaire has once again threatened Twitter engineers and hijacked the rules in place on the social network to highlight his publications.

The businessman has indeed noticed that his many tweets no longer generate as much engagement as before, and in particular his message of support for the Philadelphia Eagles, the finalist (and unfortunate) team of the Superbowl. It has indeed generated “only” 9.1 million views, against 29 million impressions for the same message, written this time by the President of the United States Joe Biden.

Elon Musk’s cousin, James Musk, who also works at Twitter, therefore sent a message in the company’s internal Slack to solve this problem. ” Anyone who can build dashboards and write software can please help solve this problem. This is a big emergency “, he added.

A manipulation that worries, but immediate results on impressions

Twitter engineers have been ordered to find a solution to promote their boss’s tweets in news feeds, or risk losing their jobs. The threat, transmitted by the managers, was not taken lightly by the employees of the social network.

Elon Musk, described as obsessed with the number of views of his publications, had already fired an engineer who dared to tell him that this drop in impressions could possibly be explained by a certain public disinterest in his shocking thoughts and statements. Musk would have supervised the update of the algorithm in person by going to the premises of Twitter, once the Superbowl ended this Sunday February 12.

The engineers therefore modified the algorithm this Monday, February 13, and Elon Musk’s tweets now benefit from automatic highlighting, both among his subscribers and in the “For you” section which shows the most popular tweets. popular according to their interests. According to an internal study, 90% of Elon Musk’s followers now see the tweets in their News Feed.

This manipulation of the recommendation algorithm is worrying and is severely condemned internally. ” He bought the company, made a point of showing what he believed was broken and manipulated under the previous leadership, then turned around and manipulated the platform to force the engagement of all users to only hear his voice. I think we’re past the point of believing he actually wants what’s best for everyone here. “, Says a Twitter employee, anonymously.

Source : The Verge