Louise Bernard, with Solène Delinger
modified to
10:34 a.m., January 19, 2023
Mission reconquest for Twitter. The social network, now owned by billionaire Elon Musk, wants to seduce advertisers because its advertising revenue is plummeting. Twitter is therefore making reductions at the moment: advertisements are offered and can even be broadcast during the Super Bowl, the final of the American football championship.
500 advertisers have left since the arrival of Elon Musk at the head of the social network, according to the American site The Information. And, advertising revenue is therefore plummeting. If we take the day of Monday, a year earlier, the revenues of this same day were 40% higher.
Relaxation of content moderation policy scares advertisers
It should be noted that the fall in income from Twitter does not only date from the arrival of Elon Musk, but the phenomenon has amplified. The relaxation of the content moderation policy scares advertisers.
Twitter slashes prices
To win them back, Twitter is therefore making reductions. It’s the sales also at home. the wall street journal reveals that if you buy $250,000 worth of advertising, you get twice as much. And, detail which is important, these advertisements offered can be broadcast during the Super Bowl in the United States. Yet this is the period when advertising costs are traditionally the highest.