Twitter: the famous golden badge could well cost brands an arm

Twitter would like to charge companies the full price to be able to keep their golden badge.

The social network continues to launch leads to recover money. After the Twitter Blue subscription, free inserts and political advertisements, Elon Musk’s social network has a new idea.

Gold at $1,000 a month

But will she be able to please everyone? It must be said that the debts accumulated by the blue bird are particularly high. According BloombergTwitter should reach the 1.2 billion dollars of interest to be paid annually.

We are therefore not surprised by the ideas that are put on the table to recover a little money here and there. Even if this is done to the detriment of actors who had previously been able to benefit from certain generosity of the network, like the humorous bots which will now have to pay an access fee.

However, they will not be the only ones to see the bill go up. According to The Information, who was able to read internal exchanges of the box, the social network would like to charge dearly for the golden badge specific to companies. And when we say expensive, we mean $1,000 a month!

An additional cost for affiliate accounts

Several companies contacted were able to confirm this new pricing for the “Verified for Organizations” offer intended for companies. And if the price already seems particularly high, the invoice should not stop there, since Twitter would also like to obtain an additional 50 dollars for each account affiliated with the company that has taken out the subscription. For the moment, no official comment has been made by the network, which no longer has a communication service.

If Twitter wants to recover as much money as possible in recent months, the American firm has also just set up revenue sharing for thread creators. But unlike the various subscriptions to obtain a blue or golden sticker, the network has not yet quantified the cost of this operation.

Source : The Verge