The previous attempt had been a failure, with many anonymous people having managed to pass themselves off as celebrities or companies.
After several false starts, Twitter plans to launch a new, more expensive subscription offer for users of Apple devices on Monday, December 12, including a system for authenticating accounts on the platform. “We’re relaunching @TwitterBlue on Monday – subscribe on the web for $8 a month or on iOS (Apple’s operating system used on iPhones, Ed) for $11 a month to get access to subscriber-only features, especially the blue tick“, the group said in a tweet on Saturday.
The blue tick will be granted after verification, specifies the group. It will change to gold for businesses and later in the week to gray for government organizations. Subscribers will also have access to the function to correct tweets after they have been published or to download better quality videos. “Thank you for your patience as we work to improve Blue“, writes the group on its official account.
A first failure
Upon the takeover of Twitter at the end of October, Elon Musk announced his intention to launch a paid formula to diversify the revenues of the platform, whose financial health largely depends on its advertising revenue. A first version had been launched ten days after the takeover of the platform by the multi-entrepreneur, at the beginning of November, but had caused a cacophony with the opening of many accounts posing as celebrities or companies. She had been suspended almost immediately. Elon Musk had promised his return at the end of November, before indicating a few days later that the project was postponed indefinitely, the time to find a system to avoid identity theft.
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Before Elon Musk’s acquisition of Twitter, the platform offered a free identity verification service for organizations and personalities on the one hand, and a paid subscription to additional options on the other.