Barbie, Greta Gerwig’s blockbuster, hits theaters on July 19 in France, and on July 21 in the United States. To celebrate the famous doll and her world, Google has added animations to its search interface.
She is an icon of pop culture and our childhood who is embodied by Margot Robbie in Greta Gerwig’s blockbuster: Barbie. The film is about to be released in cinemas this July almost all over the world. On this occasion, the search engine has decided to offer us a little surprise with an animation bearing the image of the doll.
A new Google animation for Barbie
Since July 16, by typing “Barbie”, “Ryan Gosling”, “Margot Robbie” or “Greta Gerwig” (the two main actors and the director) in the search bar, an animation composed of small pink stars, inspired by the universe of the Mattel doll, appears.
A surprise that caused a reaction since on Twitter, Internet users did not fail to notice and comment on this change. “Trying hard the Barbie mode Ryan Gosling on Google at work “, can we read, or even “ I’m looking for the Barbie sessions, look at what Google is doing to us I’m dying, it’s so cute ». Others are more critical: “Marketing goes way too far. ».
For the moment it is impossible to know how long this Google animation will remain in place, you can go and test it now.
Barbie in the cinema, the pop culture phenomenon of the summer
The film’s release sparked a flurry of comments on social media. Many Internet users are eager to know how Barbie, who usually lives in her world, Barbieland, with Ken following her everywhere, will adapt or not to our real world. A bit like in The Matrix, as Numerama pointed out last May, it is Barbie herself who makes the choice to explore reality and what it has to offer.
The film is also highly anticipated because of its director, Greta Gerwig, who is notably behind the comedy-drama lady bird and the latest adaptation of Four Daughters of Doctor March. Did she really manage to add this feminist touch and a more complex narrative dimension to the film? The cast, as much that of the actresses and actors as that of the singers and singers who participate in the soundtrack, is made up of artists all more famous than each other. If the first reviews are glowing, there are still a few days to wait for us to form our own opinion.
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