(Boursier.com) — Ubisoft rose 0.7% to 45.50 euros on Thursday on the Paris stock exchange, while Morgan Stanley adjusted the cursor from 59 to 57 euros, while remaining ‘overweight’ on the file. The Chinese video game and social media giant Tencent Holdings could strengthen its capital in Ubisoft to develop on the world market for video games.
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Let us therefore recall that in the spring of 2018, the Chinese company controlled by Tencent Holding Company, had declared to have crossed upwards, on March 20, 2018 exactly, the threshold of 5% of the capital ofUbisoftto hold 5,591,469 shares representing as many voting rights, i.e. 5% of the capital and 4.26% of the voting rights.
Ubisoft for his part had just won his showdown with Vivendi, the group of Vincent Bolloré having finally separated from its 27.3% stake in the video game publisher, pocketing a juicy capital gain in the process… Vivendi had sold for 2 billion euros a stake acquired 794 ME in turn game editor table. At the same time, Ubisoft had announced a strategic agreement with the Chinese Tencent to publish and promote Ubi games in its domestic market. The group believes this should help make its franchises popular in a country with more than 500 million gamers.
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On the stock market, according to Ubisoft’s latest annual report, the French group’s float is around 80%… Enough to give ideas to the leaders of the Chinese group who came to meet the Guillemot family last May. The operation, in every strategic point, would allow Tencent to strengthen itself abroad, while competition is raging in the Chinese video game market, the sector having been penalized by the recent tightening of Chinese regulations in the sector aimed at especially young audiences.
Since May 2021, the Chinese gaming regulator has not granted any license to Tencent before freezing the granting of new franchises for a period of nine months. Last May, Tencent indicated that its sales in China had suddenly fallen by 1% in the first quarter, while they had increased by 4% abroad…
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Abroad, Tencent already holds stakes in studios Epic Games and Riot Games. In 2016, the group also acquired a majority stake in Supercell, the creator of “Clash of Clans”, for $8.6 billion. He also owns 9% of the British video game group Frontier Developments.
For its part, Ubisoft lowered its revenue growth forecast last July due to delays in the launch of new games. ofActivision Blizzardthe American video game publisher known in particular for Call of Duty, World of Warcraft or Candy Crush (King label), by Microsoft for 69 billion dollars…