(BFM Bourse) – The company indicated on social networks Wednesday evening that the new part of the saga had recorded a number of online players equivalent to that of the opuses “Origins” and “Odyssey”.
No two days are alike for Ubisoft on the stock market. The publisher lost 2% on Wednesday and especially 5% the day before. This Thursday, the stock rose 3.6% shortly before 4 p.m., marking one of the best performances on the SBF 120.
This rebound seems to be fueled by the message posted Wednesday evening on the X account (formerly Twitter) of Assassin’s Creed Mirage, the latest opus in the Assassin’s Creed saga. The game team indicated that the number of players online for this game was, since its release a week ago, “in line” with the figures for “previous successful launches such as Assassin’s Creed Origins and Assassin’s Creed Odyssey. “We are honored by the positive reception,” the post also read.
“The new Assassin’s Creed seems to be doing the job, which bodes well for the company’s turnover and future releases, which are numerous,” said Charles-Louis Planade of TP ICAP Midcap.
>> Access our exclusive graphic analyses, and gain insight into the Trading Portfolio
See you on October 26
“It is possible that this statement supports the stock, but it could also be due to a technical rebound, given the recent decline in the stock. Furthermore, we still do not have actual sales figures,” nuance another financial intermediary.
Tuesday’s 5% drop in Ubisoft shares was attributed to the postponement of a release, that of the shooter Xdefiant, but also to the start of Assassin’s Creed Mirage in the United Kingdom.
A financial intermediary noted that the title had not surpassed the latest installment of the football game Fifa (renamed “EA Sports FC 24”), released a week before the latest Assassin’s Creed, in the weekly ranking of physical sales established by Gfk. This does not necessarily bode well for bad sales volumes for the game (which are not quantified by Gfk), but could constitute a source of disappointment, estimated this intermediary.
Ubisoft is not able to publish sales of Assassin’s Creed, the group being in any case currently in a “quiet period”, a period which precedes a financial communication and during which the company refrains from communicating its market performance. Its sales and results for the first half of the 2023-2024 financial year will be published on October 26.
Many outings
It should be noted that this latest opus in the Assassin’s Creed saga is sold at a lower price than the previous ones, around 50 euros. Sales volumes similar to those of previous episodes of the saga would therefore result in proportionately lower revenues. In May, UBS bank expected a total of 10 million units.
However, Ubisoft has other releases coming, such as the game based on the Avatar film franchise in December, the new Prince of Persia in January and, next year, Star Wars Outlaws, which seems quite promising.
This is also the whole challenge of Ubisoft’s current financial year: game releases are numerous and the evolution of the share price will depend on their good reception. This while competition with other publishers promises to be intense in the months to come and macroeconomic conditions risk pushing players to be selective in their choices.
Julien Marion – ©2023 BFM Bourse
Are you following this action?
Receive all the information on UBISOFT ENTERTAIN in real time: