Ubisoft relaunches on blockchain in partnership with the Immutable platform


However, Yves Guillemot swore that Quartz was only an experiment for research purposes, not a note of intent. Ubisoft is joining forces with the Immutable platform to “further develop the potential of Web3 games“.”As the platform of choice for many leaders in the Web3 community, Immutable offers both cutting-edge technology and unique expertise in integrating decentralized technologies into video games“, argues Nicolas Pouard, current big man of innovation at the Saint-Mandé publisher. “We look forward to incorporating this level of fluidity into a full game so our players can focus on the fun aspects.“

“I wouldn’t say it’s a failure: it didn’t work”

We have to point them in the right direction, these stupid players: Nicolas Pouard already declared in 2022 that the detractors of Quartz had “not yet understood“the fundamental interest of technology. We prefer to believe, on the contrary, that the community perfectly understood what was going on, no offense to the champions of crypto”. As a reminder, the Quartz platform was grafted onto the evil -liked Ghost Recon: Breakpoint to gauge player interest and launch a first sale of blockchain cosmetics. But combining two products hated by the general public rarely makes Chocapics. Closed at the start of 2022 after only four months of activity, Quartz has only sold 96 NFTs out of the 2000 expected according to the English-speaking site Ars Technica. And the crypto market has only collapsed since.

  • Also read | Quartz: what is Ubisoft looking for by launching into blockchain?

For the moment, Immutable aggregates a small slew of games based on the blockchain, such as the TCG Cross the Ages, the basketball arcade Infinite Victory (we will skip the title) and soon the mech game Metalcore. James Ferguson, co-founder and CEO of Immutable, said he “couldn’t be more excited to explore the benefits of Web3 and digital ownership for gamers with Ubisoft” without specifying what the exact nature of their partnership would be.

Ubisoft had already dipped its toes back into crypto last May by collaborating with Integrated Reality Labs, a company offering “Smart Collectibles™” around the Assassin’s Creed license. Concretely, the buyer obtains an NFT Ezio – or other character offered – which he can customize with a selection of poses, colors and accessories through a dedicated application. Integrated Reality Labs will then 3D print your baby and deliver your unique figurine to you. Nothing that absolutely seems to require exploiting the blockchain, you might say; but it is with this kind of thinking that we remain simple buyers instead of managing crypto-laboratories for global publishers.

At the same time, Ubisoft contacted the PCGamer site to inform them that the Quartz platform was not completely dead internally. “We learned a lot from this experience, both from a technical and marketing point of view. Ubisoft Quartz survives as the underlying infrastructure and we will continue to work with our partners to provide the best possible experience for interested players. Only time will tell which will be the next franchise to serve as a test bed for these secure digital objects which are still far, very far from achieving unanimous approval.

  • Also read | Stalker 2 tries NFTs and gets hit





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